How Millennials Like Their Makeup

Category : Beauty | Last Updated : Wednesday, Jan 16, 2019

There are no ugly women, only lazy ones,” Helena Rubinstein once said. Moj Mahdara, the C.E.O. of Beautycon, a multicity cosmetics festival, has a more feel-good approach to the multibillion-dollar beauty industry that Rubinstein helped launch, which continues to insure that girls (and boys) keep raiding their mothers’ vanities. Beautycon began in 2012, as an insider event for about thirty vloggers. “I thought it would be amazing to make it more consumer-facing,” Mahdara, who took over in 2015, said. “What if you could take Sephora and Coachella and smash it into one thing?”

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